User-Centred Design
We provide User Researchers, Content Designers, Service Designers, and Interaction Designers, integrating them within a cohesive, multidisciplinary team structure
Our approach is tailored to client projects and delivered to GDS standards
We design user interfaces and interactions centred on fulfilling user requirements across all interface touchpoints, while also adhering to and extending GDS principles and design systems.
We firmly believe in understanding user needs as the foundation for delivering effective services. Our User-Centred Design approach integrates multiple user touchpoints in order to map, analyse, and enhance the entire service journey. This comprehensive approach allows us to grasp the broader context surrounding the challenges we aim to address.
- Collaborative, user-centred design process
- Solutions that solve a clear problem and meet user needs
- Ability to react to evolving user requirements
- Accessibility compliance across all platforms, ensuring all users are included
- A ‘fail fast’ mindset — early and iterative testing
- Evidence-based decision making
- Improved usability amongst new and existing users
- Iterative approach reduces cost when changes occur
